Creating a series of newsletter campaigns is a good way keep your subscribers engaged with your service. But what is a series and how do you make it in MyMail?
In this tutorial we cover the basic steps of creating a series in MyMail.
A series is like a chain of newsletter campaigns which are send with a defined delay and certain conditions. They are also called drip campaigns, lifecycle emails, automated email campaign and marketing automation. You can start a tutorial series, marketing series or any other series which should reach the inbox of your audience with a certain delay.
The very first step you need is a starting campaigns. This is the first part of a series and can be any type of campaign no matter if it’s a regular campaigns or another auto responder campaign.
Create your Welcome Campaign
First Campaign (Campaign A)
The second step is to create the first campaign after your welcome newsletter.
Select the “Auto Responder” tab in the delivery metabox and define the time the campaign should get send after the Welcome Campaign has been delivered.
In this example we choose 2 days after a specific campaign has been sent.
This will trigger Campaign A 48 hours after our initial campaign.
If you like to trigger the campaign only if the Welcome Campaign has been opened select the has been opened option on the drop down menu.
Finally select the campaign you like to target. In our case it’s the Welcome Campaign.
Second Campaign (Campaign B)
Setup your second campaign the same as the first one but choose another timeframe. If you select 4 days after the Welcome Campaign it will be triggered 2 days after Campaign A. You can choose Campaign A instead of the Welcome Campaign too but than you have to degrease the value to 2 days. It’s simple Mathematics.
Follow these steps until you have finished your series.
All campaigns will respect conditions you have in place but keep in mind if you send your first campaign only to subscribers of list A and the following campaigns only to list B only members of both lists will get the second campaign.
If you have finished your setup you can review you series on the autoresponder page:
If you like to pause the series you can:
Deactivate the Welcome Campaign: All subscribers who got this campaigns will still get the others of this series.
Deactivate a certain campaign: No subscriber will get a deactivated campaigns unless you enable it again.